OUR
MISSION
At Hardbacon, our mission is to empower Canadians with the knowledge and tools they need to take control of their finances. Whether it’s budgeting smarter, making informed investment decisions, or finding the best financial products, we simplify the complexities of money management. We believe in providing transparent, unbiased, and accessible financial resources to help every Canadian achieve financial confidence.
With innovative tools and expert insights, Hardbacon ensures that managing your money is not just easier but also more rewarding.
Financial empowerment starts here—because taking control of your finances means taking control of your future
OUR TECHNOLOGY
Hardbacon was born from a vision to make investing more accessible, initially launching as an app for retail investors. Over time, we expanded beyond investments, incorporating budgeting and comparison tools to help Canadians take full control of their finances.
In 2025, we are embracing the next phase of our evolution: a high-performance, web-first platform that delivers unparalleled financial insights. By retiring the mobile app, we are focusing on building a lightning-fast, AI-powered web experience that provides deep financial analysis, smarter comparison tools, and interactive calculators—all designed to help Canadians make informed financial decisions with ease.
By leveraging cutting-edge technology, Hardbacon continues to evolve—bringing clarity, transparency, and efficiency to personal finance so Canadians can make smarter money moves with confidence.
STORY
Since our founding in 2017, Hardbacon has evolved alongside the financial needs of Canadians. What began as an app for retail investors quickly grew into a comprehensive personal finance platform, helping users not just invest, but also budget, plan, and compare financial products.
In 2020, during a period of economic uncertainty, we made our budgeting and comparison tools free, reinforcing our commitment to financial accessibility. Over the years, we have helped hundreds of thousands of Canadians navigate their financial journeys with confidence.
Now, as we step into 2025, Hardbacon is writing its next chapter. As part of Plutera Capital, we are scaling our vision, refining our tools, and introducing AI-powered financial insights that push the boundaries of what personal finance platforms can offer. Our goal remains the same: to be Canada’s most trusted financial companion, guiding Canadians toward smarter money decisions and greater financial freedom.
OUR VALUES
At Hardbacon, we believe that financial empowerment starts with knowledge, transparency, and the right tools. Our mission goes beyond simply providing information—we equip Canadians with accessible, unbiased, and easy-to-use financial tools that help them take control of their money with confidence.
As we continue to grow and innovate, our core values remain the foundation of everything we do:
Transparency
We provide clear, unbiased, and honest financial information so you can make informed decisions with confidence.
Accessibility
Personal finance should be for everyone. We make financial literacy easy to understand and actionable.
Innovation
We continuously improve and expand our tools to keep pace with the evolving financial landscape.