The Hardbacon vision is rooted in a future where our financial system is democratized so that anyone, regardless of their level of wealth, can take full advantage of existing financial tools to make their dreams come true.

Through our experience in fintech and dedication to financial literacy, we are proud to provide trusted tools to our clients, while implementing new standards for the entire industry to uphold.


As a team, we value transparent relationships meaning a commitment to honesty, trust, and making information accessible to all. As a company, we take this value one step further by aiming to maintain relationships of transparency not only within our team, but also with our users. We’re dedicated to being open about what we do and how we do it, and truly believe it is the best and only way of doing business.


As an employer with the goal to help Canadians make better financial decisions, we not only provide tools, but educational resources to have a lasting impact on your financial independence. We take responsibility in guiding our users towards a more autonomous future where they can have complete control over their finances. Our business model is based on users’ needs being met at every level and that includes providing independence for financial success.

Freedom of expression

We see the value of freedom of expression and, at Hardbacon, it acts as a foundation. Just as we value your access to the best financial information, we’re dedicated to cultivating a safe place where everyone is encouraged to share opinions and information without fear of censorship.

Business Operations Manager