A New Beginning for Hardbacon

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Published on 20 Feb 2025
| Updated on 01 Apr 2026
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Dear Hardbacon Community,

We’re excited to share some great news with you. Hardbacon is starting a new chapter, and we’re thrilled to have you on this journey with us.

As you may know, Hardbacon faced significant challenges in 2024. But today, thanks to the acquisition by Plutera Capital, we’re ready to rebuild and revitalize Hardbacon into the trusted financial companion you’ve come to know and rely on.

Our Commitment to You

At Hardbacon, our mission remains the same: to empower Canadians to take control of their finances. With the backing of Plutera Capital, we’re working on exciting innovations to make managing your money easier, smarter, and more impactful.

From enhancing our financial tools to providing actionable insights, we’re dedicated to delivering a platform that supports your financial journey every step of the way.

What’s Next?

Here’s what you can expect as we move forward:

  • Improved Tools and Features: We’re building an even better Hardbacon experience with smarter tools tailored to help you save, invest, and grow your money.
  • Renewed Focus on Canadian Users: Our team is dedicated to understanding and solving the unique financial challenges Canadians face.
  • Transparent Communication: We promise to keep you informed about updates, improvements, and exciting new features.

This is just the beginning of what we’re building together. Your trust and feedback have always been the foundation of Hardbacon, and they will continue to guide us in this new era.

Stay Connected

We invite you to stay tuned for updates as we work behind the scenes to bring the new and improved Hardbacon to life. Follow us on Facebook, LinkedIn and X and subscribe to our newsletter to be the first to know about what’s coming next.

Thank you for being part of the Hardbacon story. Together, we’re creating a brighter financial future.With gratitude,
The Hardbacon Team

David Szemerda
David Szemerda

David has over a decade of experience in digital marketing and entrepreneurship. He co-founded ODM World, a performance marketing agency, and later launched Plutera Capital, which acquired Hardbacon to build a portfolio of digital publishers in the Canadian fintech space. David also holds an MBA with double accreditation, strengthening his expertise in strategy, leadership, and business growth.

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