The “sell side” generally refers to financial analysts employed by brokers and investment banks.

The work of analysts employed by these firms consists of producing research reports, forecasts and recommendations on listed companies. These analysts are said to be on the “sell side” because the institutions they work for sell investments to their clients. Their analytical work therefore serves as material to support these sales. Consequently, sell side analysts tend to make more positive recommendations than the reverse.

We often talk about analysts on the sell side as opposed to analysts on the buy side, whose mission is to help portfolio managers make good investment decisions.

Buy side definition

“Buy side” usually refers to financial analysts employed by fund management companies such as investment funds, insurance companies or other institutional investors. Read more

Financial analyst definition

A financial analyst is a professional whose job is to assess companies’ financial situations. They are responsible for carrying out in-depth studies of companies in order to assess their future prospects. Read more

Portfolio Manager definition

A portfolio manager is responsible for investing their clients’ money. Also known as a wealth manager, they work for high net worth individuals and institutional clients such as mutual funds or insurance companies. Read more