People say that overnight success is the result of years of hard work and Hardbacon is no exception to the rule. We have been around since 2017 but it wasn’t until 2020 that we found the right business model. In 2021 we showed that model’s viability through our accelerated revenue growth. All of that didn’t go unnoticed and many people approached us wanting to know when our next investment round was taking place.
With investor sentiment aligning with our need for capital to fund our next step, we decided to launch a crowdfunding financing round on Frontfundr. As of today, our users, visitors and other investors can invest in our company. The advantage of doing this on a platform like Frontfundr is that the process is automated so that we don’t have to raise a minimum investment amount. Also, you can invest in our round with as little as $500.
Hardbacon: a growth success story
Today, Hardbacon reaches at least 232,000 unique visitors every month through its website, 38,000 registered users on its mobile app, and that doesn’t include our affiliate network and other owned websites! In February 2020, our website only reached 12,000 unique monthly visitors and our revenue was 10x lower than today. That’s what made people think that Hardbacon was an overnight success.
In fact, nothing could be further from the truth! We tested one thousand-and-one business models, price structures, and market segments! Most of our hypotheses were rejected by the market up until we embraced our current business model back in 2020. It is the affiliate marketing model.
Realistically, it means that we help our clients, who for the most part are financial institutions, acquire customers. On the other hand, contrary to traditional media which sells ads, we invoice based on results, which might be a credit card application, an account opening, or a sign up. If you’ve ever used our credit card comparison tool and found a card you liked, chances are that we earned a bit of money!
This change in business model led us to invest in search engine optimization (SEO), a strategy that let us increase our traffic considerably.
I won’t keep you much longer! If you want to know more about our business model and our growth opportunities, I invite you to visit our FrontFundr page and to watch the video below.
About The Author: Julien Brault
Julien started Hardbacon to help Canadians make better investment decisions. He’s raised more than two million dollars and signed strategic partnerships with financial institutions across the country. Before starting Hardbacon, Julien shared his passion for personal finance and the stock market while working as a business journalist for Les Affaires.
Julien manages his stock portfolio with National Bank Direct Brokerage. He uses a pre-paid KOHO Mastercard® for his online purchases and Borrowell to keep an eye on his credit score. Julien also has a Tangerine high-interest savings account.
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