The Ultimate Guide to the Moi Rewards Program

Share with FacebookShare with FacebookShare with TwitterShare with TwitterShare with Twitter

    Metro made changes to its rewards program. As of May 2023, Metro & moi has become the moi rewards program. It’s not just the name that’s changing, as several new participating stores are joining the program. We were already counting on Metro grocery stores. Now Jean Coutu, Super C, Brunet and Première Moisson get in the game for a total of 900 locations where you can collect and redeem points!

    The evolution of the moi rewards program

    Metro’s rewards program has been redesigned to better meet customer needs, strengthen customer relationships and enhance their in-store shopping experience. The program offers exclusive benefits and rewards. Competition with other rewards programs, such as Scene Plus, will be fierce!

    The good news is that Metro teamed up with the Royal Bank of Canada to offer a new credit card that lets you earn moi points much faster! It’s called the moi RBC Visa card.

    Where can I collect and redeem points?

    In Quebec, the moi program is available at all participating stores including Metro (except Metro Coop Fermont), Super C (to collect points only), Jean Coutu, Brunet and Première Moisson. In Ontario and New Brunswick, you can collect and redeem points at Jean Coutu pharmacies.

    How do I sign up for the new moi program?

    If you’re currently a member of the Metro & moi program, you automatically benefit from the new moi program and you can continue to use your old card. The good news is that you won’t have to wait for your rebate coupon in the mail!

    If you’re not already a member of Metro’s program, you can sign up now. To register for the moi rewards program, follow the steps below:

    1. Visit the moi rewards program website.
    2. Click on “Enroll Now” and “Register” to begin the registration process. You’ll receive a code to confirm your e-mail address.
    3. Create a password for your account and log in.
    4. Fill out the registration form with your personal information, such as your full name, e-mail address, phone number, year of birth and mailing address.
    5. Select whether you’d like to receive (or not) exclusive offers and promotions by email or text message.
    6. Add your Metro & moi membership card if you have one, or order one so you can use it to collect points.
    7. Click on “Submit” to finalize your registration.

    If you’d prefer to request your card from an employee at a participating store, that’s also possible! However, you’ll need to activate your account online before collecting your first points.

    Once you’re registered, you can start collecting points by making purchases in participating stores. You can also access your account online or via mobile applications to check your points balance, view current offers and redeem your points for rewards. The Jean Coutu & moi, Mon Metro, Super C and Brunet & moi applications are available.

    How do I earn points?

    Metro’s rewards program is designed to allow customers to earn points for their purchases at participating stores. To start earning points, you need to register for the program by creating an account online or by using the physical card available in-store. If you sign up now, you’ll be rewarded with 250 points.

    Once you’re registered, you’ll generally earn 1 reward point for every dollar you spend, in a variety of ways, including:

    • Shopping: You can earn points by shopping at participating stores. These include Metro, Jean Coutu, Super C, Brunet and Première Moisson. The number of points you can accumulate depends on the products you buy and the total amount of your purchase. Each dollar spent equals 1 moi point, except at Super C where you earn points according to available point offers.
    • Participate in promotions: Participating brands may post offers that allow you to earn additional points. Check regularly for current offers and promotions to maximize your points.
    • Use the moi RBC Visa credit card: You can collect points more quickly by using the credit card associated with the program. In fact, you’ll be able to earn points every time you use your card to make purchases in or outside participating stores.
    moi registration process

    You should also be aware that there are some exclusions. Tobacco products, lottery tickets, public transit fares and cards, prescription drugs and health care services, gift cards and other prepaid cards, stamps and postal services do not let you earn points. The same applies to dry-cleaning, movie and video game rentals, any deposit and eco-participation fees, SAQ products or alcoholic beverages outside Quebec, order fulfillment and delivery fees, donations, utensils for ready-to-eat products and certain products offered on other platforms by partners.

    How do I redeem moi points?

    Once you’ve accumulated enough points, you can redeem them for rewards such as product discounts, special offers and gifts. To redeem your points, you can log in to your account online or present your card in-store.

    Once you’ve accumulated a minimum of 500 points, you can redeem them at any participating store to reduce your bill. Partial redemption is permitted as long as you have the minimum 500 points. Points never expire and can be redeemed at any time.

    Additional benefits of the moi rewards program

    In addition to earning points that can be redeemed for a variety of rewards, members can enjoy a number of other benefits!

    • Exclusive offers: Members can benefit from exclusive offers, promotions and coupons not available to non-member customers. These offers can help you save money on your purchases and take advantage of special deals on your favorite products.
    • Personalized experience: The program enables each member to benefit from a personalized experience based on their shopping habits. By examining each member’s previous purchases and preferences, the program offers rewards that are specific to each customer.
    • Easy to use: Simply register online or in-store to start collecting reward points. You can access your account online or via store mobile apps to check your points balance, view current offers and redeem your points for rewards.

    The moi RBC Visa card

    The moi RBC Visa credit card is a new credit card offered by the Royal Bank of Canada (RBC). Right from the start, it gives you up to 4,000 bonus points if you apply and are approved by November 15, 2023.

    You get the first 3,000 when you make a first purchase with the card in the first. Then, you get another 1,000 points if you keep your account active for at least 180 days (roughly 6 months). Conditions apply.

    It allows customers to accumulate reward moi points when they make purchases with their credit card. You earn 2 moi points on every dollar of eligible purchases at participating Metro, Première Moisson, Jean Coutu and Brunet stores when you present your moi card and pay with your moi RBC Visa credit card. Moreover, you also earn 2 moi points per dollar spent on restaurants, gas and electric vehicle recharging. For all other purchases, you earn 1 point per dollar spent.

    With no annual fee, the card is free for the first cardholder and remains free for each additional card. The interest rate on purchases with the moi RBC Visa credit card is 20.99%. The interest rate on balance transfers and cash advances is 22.99%.

    Finally, cardholders benefit from coverage that protects eligible purchases against loss, theft and damage for up to 90 days. Your mobile device can also be insured for up to $1,000. The moi RBC Visa card also offers extended warranty coverage, doubling the manufacturer’s warranty for up to an additional year.

    It can be difficult to choose the credit card that best suits your spending habits. To help you save money, we suggest you use a credit card comparison tool. It’s free and customizable!

    Program summary

    When and where to get your new moi reward cardNow at participating stores or online
    Where to use your moi rewards cardQuebec: Metro, Jean Coutu, Super C, Brunet, Première Moisson
    Ontario and New Brunswick: Jean Coutu
    How to earn moi pointsShop at participating stores (online or in-store), watch for weekly offers, use the moi RBC Visa credit card
    Credit cardmoi RBC Visa
    Program benefitsFree membership, personalized offers
    moi program summary

    FAQs about moi

    What is the value of a moi point?

    You receive $4 in rewards for every 500 points you earn. A single moi point is worth 0.8¢.

    At which retailers can I earn moi points?

    You earn 1 point for every dollar spent at Metro, Jean Coutu, Brunet and Première Moisson in Quebec and you earn points according to available offers at Super C. In Ontario and New Brunswick, Jean Coutu drug stores also participate in the moi program.

    Do moi points replace Air Miles?

    Yes, this rewards program replaces Air Miles in participating stores. However, Air Miles continues to be offered elsewhere.

    What can I redeem my moi points for?

    moi points never expire and are redeemable at any time. When you reach a minimum of 500 points, you can redeem them instantly at any participating store to reduce your shopping bill.

    Share with FacebookShare with FacebookShare with TwitterShare with TwitterShare with Twitter
    A veteran of traditional media, Katherine has many years of experience in the field of communications and marketing. Her passion for words led her to take a more content-oriented path. She is the co-founder of AKCENT Agency, which specializes in digital marketing and advertising campaigns.